EXPO REAL 2023

In Focus

What are the latest industry developments and what do the coming months look like for the real estate sector? What innovations are on the horizon, and what role do digitalization and sustainability play in this?

This year, EXPO REAL faced challenging circumstances: significantly increased interest rates, a weakening economy, and declining demand are impacting the real estate market, necessitating a paradigm shift within the industry.

The exhibition's focus, in addition to ESG and digitalization, naturally included discussions on the potential for repurposing and expanding existing properties as a response to the escalating housing shortage.

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PROBIS Reports Positive Results

“EXPO REAL was a success for us. We sense the growing interest in digital solutions, especially amidst the currently escalating crisis,” says Moritz Koppe, CEO of PROBIS. “Beyond many productive and inspiring discussions at our booth and during our legendary after-work event on the second evening, we are particularly pleased that the ‘Joint Venture’ concept with our three partners and booth colleagues proved successful.”

This year, PROBIS, under the claim “#One Stop Shop,” joined forces with three innovative companies in the real estate industry, thereby offering a time- and cost-saving, single-source solution for Building Owners, project developers, planning offices, and investors.

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Smart Solutions from a Single Source – #One Stop Shop

Collaboration is key

Under this guiding principle, PROBIS collaborated with three other innovative companies in the construction sector in anticipation of EXPO REAL. Alongside project developer and timber module builder LiWood, the collaboration platform PMG Pave, and smart metering company termios, PROBIS showcased their #One Stop Shop concept at their joint booth. This concept embodies an integrated service offering for all core components of construction: from the initial development idea, through document management and workflows, to implementation via wood-hybrid systems or ESG management powered by seero. This network exemplifies the forward-thinking ethos of companies revolutionizing the entire real estate development process – from initial costing to final completion.
Key competencies include the integration of cross-industry knowledge, the application of digital strategies, and a steadfast commitment to sustainable development.

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Proptechs in Focus at the Exhibition – Digital Solutions for Navigating the Real Estate Crisis

While sentiment in the German real estate market appears increasingly strained, digital transformation was once again discussed at EXPOREAL, among other topics, as a solution to the crisis. Whether through Virtual Reality, Smart Building, or the digital networking of construction projects, a growing number of PropTechs are enhancing efficiency by saving costs, time, and resources, thereby delivering added value for users. Furthermore, in the construction process, Building Owners, banks, project developers, and project managers are increasingly adopting digital processes for cost control.

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Market Launch at EXPO REAL:

CALCULATE, the new AI-powered PROBIS software feature

Just in time for the trade fair, PROBIS introduced its new software module, Calculate. PROBIS leverages artificial intelligence (AI) to prevent stranded assets. With PROBIS Calculate, all initial costs and revenues can be populated instantly. The AI-based system communicates bidirectionally with PROBIS Control, identifying process changes and evaluating their impact on required sales or rental prices and KPIs.

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