Beiersdorf
Beiersdorf AG is a Hamburg-based consumer goods company known internationally for its skin and personal care brands, such as NIVEA, Eucerin, and La Prairie, as well as for tesa’s adhesive tape business. In 2023, Beiersdorf relocated its corporate headquarters to the new Beiersdorf Campus on Beiersdorfstraße in Hamburg-Eimsbüttel, thereby freeing up the historic factory site on Unnastraße for redevelopment.
- The company operates globally in the personal care and consumer health sectors.
- Founded in 1882
- Internationally known for skin and body care brands such as NIVEA, Eucerin, and La Prairie.
Company & Project Profile
Founded in Hamburg in 1882; over 140 years of company history Home to NIVEA, one of the world’s best-known skin care brands In 2023, the company headquarters was relocated to the new Beiersdorf Campus The former company site between Unnastraße and Quickbornstraße covers approximately 34,000 m² and is being developed into a mixed-use urban neighborhood with up to 850 apartments The site is owned by the TROMA Retirement and Survivors’ Foundation, Beiersdorf’s pension fund, which is investing approximately 700 million EUR and will retain the neighborhood in its portfolio for the long term Plans include two high-rise buildings as well as commercial space, daycare centers, and new public walkways; demolition of the existing buildings is scheduled to begin no earlier than the second half of 2027
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